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About Us

Unpaved carries a collection of activewear, loungewear, and lifestyle and wellness products from purpose-driven and positive brands. Brands are selected based on quality as well as company values including but not limited to: sustainability, manufactured/produced in USA, manufactured/produced in ethical working environments, organically and/or ethically sourced fabrics, fair-trade certified, not tested on animals, vegan, Certified B-corp and/OR in the process of refining themselves to reduce carbon footprint and produce ethically made products. 

Who’s looking to upgrade their closet with some cute new pieces?! We got you girl - come see us! 💕
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#unpavedway #athleisure #cozy #newwardrobe #midwest #mn #twincities #girl #athleisurestyle #athleisurelook #athleisurefashion #ootd #stillwatermn #discoverstillwater #minnesota #stillwaterminnesota #minnesotalife
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Cozy sweatshirts from @brunettethelabel in the most delicious shades of pink and red, just in time for Valentine's Day 🥰

#loveyourselffirst #loveyourself
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#unpavedway #unpwaved #athleisure #athleisurewear #stillwatermn #stillwaterminnesota #stillwater #twincities #mn #valentinesday #minnesota #mpls #midwest #stpaul #valentines #crewnecks #brunettethelabel
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Style that just makes you want to dance 😉 Come escape the cold with us for some retail therapy!
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#unpavedway #discoverstillwater #stillwatermn #stillwaterminnesota #twincities #minnepolis #stpaul #mpls #midwest #midwestmoment #tiktok #athleisure #athleisurewear #ootd #outfitoftheday #yoga #sustainablefashion
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Slip into something cozy like this beautifully knitted sweater from our friends at @rue_stiic! Come see us in-store or shop unpavedathleisure.com to find the perfect red look for upcoming Valentine's Day plans ❤️
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#unpavedway #stillwatermn #StillwaterMinnesota #DiscoverStillwater #valentinesday #sweaterweather #Stcroixvalley #minnesotafashion #minnesota #fashion #fashionblogger #ootd #ootdfashion #fashionstyle
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Nothing but love for the Spiritual Gangster Love Sculpt Legging.

Featuring an innovative, 3-tiered graduated compression waistband for next-level support, they are higher rise for extra coverage, and double-needle stitch details for durable reinforcement.

Breathable, anti-odor, compressive, and seamless - enjoy a comfortable, distraction-free yoga flow or hike, moving with confidence and staying focused on your form!
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#spiritualgangster #athleisure #legging #athleticwear #athleisurewear #selflove #workout #fashion #sustainablebrands #sustainablefashion #fashion #fitness
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#IYKYK. Happy Friday from your friends at Unpaved Athleisure! ✨❄️💛
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#theunpavedway #boutique #apparel #winterapparel #wintertime #wintertrends #sustainablebrands #sustainablefashion
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@oseamalibu is one of our favorite beauty brands to carry exclusively in-store!

OSEA is an 100% clean, vegan skincare line inspired by founder Jennifer Palmer’s grandmother and her deep connection to the ocean and the belief that the sea can heal you. They have a commitment to treat our skin, ourselves, and our planet with kindness and they live up to that name.
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#unpavedway #Skincare #Discoverstillwater #twincities #Stillwatermn #Stcroixvalley #Stcroixriver #oseamalibu #osea #beautygram #Shoplocal #Shopsmall #Athleisure #yogawear
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Grateful, happy & blessed in all seasons ✌️💛
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#theunpavedway #showmeyourmumu #ruestiic #wintertime #apparel #sustainablebrands #sweater #sweaterweather #fyp
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There is no better feeling than being the authentic YOU! ?🌻💛
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#theunpavedway #nature #selfcare #authenticyou #selflove #apparel #2023 #sustainablebrands #fashion #trending
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In the spirit of wintertime and Stillwater's @worldsnowsculptingchamp festivities this week, we're celebrating by having a ‘Let It Snow FLASH SALE’ now through Sunday, January 22nd! ❄️

Stop by: Wed-Fri 3-6pm, Saturday 10-5pm and Sunday 11-5pm ⛄️
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#unpavedway #stillwatermn #flashsale #instoreonly #discoverstillwater #stillwaterminnesota #minnesota #twincities #worldsnowsculptingstillwatermn #worldsnowsculptingchampionship #localevents
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Monday's are for bottomless coffee & a comfy, cute look 💫☕
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#theunpavedway #mondaymotivation #athleisure #athleisurewear #2023 #fashion #sustainablebrands
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Sundays call for self care & preparing for the week. What's better than a refreshing, cleansing bath with Osea's Gigartina Therapy Bath? 🌿🤎
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#theunpavedway #selfcare #selflove #sunday #osea #sustainablebrands #sustainablefashion #wellness #health
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Let’s get back to the basics 🌊
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#stillwatermn #unpavedway #discoverstillwater #minnesota #mn #twincities #fashion #minnesotafashion #ootd #basics #midwest #outfitinspo #outfitinspiration #outfits #outfitoftheday #outfitpost
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Gratitude is so gangster. Our best selling Grateful Muscle Tank features a slim fit with slightly dropped armholes, a grateful gold foil lotus front graphic, and hits at hip length.
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#theunpavedway #selfcare #selflove #grateful #apparel #athleisure #loungewear
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