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Privacy Policy

This Privacy Policy describes how JVDC LLC DBA UNPAVED (collectively, “Unpaved,” “Unpaved Athleisure,” “website,” “we,” “us,” and “our”) collect, use, and share your (collectively “your,” “you,” or “user”) information when you visit and use our website at “” along with other applications of social media including but not limited to the use and interaction of Instagram and Facebook. This privacy policy informs you of your privacy rights and how the law protects your identity. We respect your identity and are committed to the protection and safety of your personal information.

By using our website, you in turn agree to the collection and use of your personal information under the guidelines highlighted in the following Privacy Policy.

We will automatically collect information about your device, including your browser version, browser type, IP address, time zone, and some of the cookies that are already installed on your device. We also collect device information and order information.

Additionally, as you browse our website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our website and information about how you interact with us.

  • We collect Device Information using the following technologies:
    “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, payment types, email address, and phone number. We refer to this information as “Order Information”.

“Personal Information” may refer to “Device Information” and “Order Information” within this Privacy Policy.


In order to fulfill any orders placed through our website, we use your order’s information. This includes processing your payment information, shipping to you from us, providing and sending invoices, and providing and sending order confirmations.

Additionally, we use this order information to communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the device information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We share your personal information with third parties. We use Ecwid to power our online store–you can read more about how Ecwid uses your information here: We also use Google Analytics to help us understand how our customers access and use our website — you are able to reference using the following If you would like, you have the right to opt-out of Google Analytics at any time here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

As described above, we may use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt-out of targeted advertising by using the links below:

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at

Please note that we do not alter our website’s data collection and use practices when we see a Do Not Track signal from your browser.

As a EU resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, as a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you order with our website)), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including Canada and the United States.

Under California Civil Code Section 1798 (California’s Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their Personal Data with third parties for the third parties’ direct marketing purposes.

Rights under the CCPA: After January 1, 2020, the CCPA (California Civil Code Section 1798.100 et seq.) will provide California consumers with additional rights regarding Personal Information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly with a particular consumer or household. The categories of Personal Information we collect are generally described above but differ for individual consumers depending on the Services used by such consumers.
California Business and Professions Code section 22581 allow California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.

If you’d like to request more information under the California Shine the Light law, and if you are a California resident, you can contact us using the contact information provided below. Please be aware that your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.

We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us using the information listed below. If we become aware that we have collected personal information from anyone under the age of 13 without verification of parental consent, we will take steps to remove that information.

Our website may have links to other websites that are not operated by us.. If you click a third party link, you will be directed to that third party’s site. Please read their privacy policy as you woud now be on a separate site.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

We have receipts on file of ever purchase ordered through our website. Until or unless we are asked to discard this documentation, it will be kept for our records.

We hold the right to change this Privacy Policy in the future in order to remain relevant and consistent to our business and our regulations, operations, and/or legalities. For this reason, “last updated” will be listed at the top of the Policy Page in order to keep our users notified and aware of any policy changes.

Contact us
If you have any questions or concerns about this privacy policy, please use our contact page and list subject as “Privacy Policy Inquiry”