Founded in 2015 by Melbourne couple Georgia and Jason, All Fenix caters to active women-on-the-go, creating sports apparel and accessories that push the boundaries of design and performance wear. They wanted to create an activewear label that represented all women: those who are active and those who want to be active; those who want to live healthier lives and are ready to kick start that journey. That’s where the PHOENIX comes in: a mythical bird that represents rebirth and rejuvenation. Synonymous with energy and activity, they felt the name truly embodied their brand.
Contemporary by nature and minimalist in design, All Fenix sports-luxe separates are an effortless marriage of sophistication and practicality. High performance fabrics are set in monochromatic colour-ways, while neutral hues are offset by playful prints. Time-honoured techniques are applied to each piece to ensure unparalleled comfort. Perforated panels offer enhanced ventilation, moisture-wicking fabrics with four-way stretch keep you cool and dry for longer, elasticised waistbands and compression fits make you feel secure, and use of flat-locked seams to reduce chafing.
Their new active line is made from recycled polyester (aka old clothing) and repurposed into new fibre without the use of petroleum.