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All Fenix

Founded in 2015 by Melbourne couple Georgia and Jason, All Fenix caters to active women-on-the-go, creating sports apparel and accessories that push the boundaries of design and performance wear. They wanted to create an activewear label that represented all women: those who are active and those who want to be active; those who want to live healthier lives and are ready to kick start that journey. That’s where the PHOENIX comes in: a mythical bird that represents rebirth and rejuvenation. Synonymous with energy and activity, they felt the name truly embodied their brand.

Why spell it Fenix? They wanted to recreate it and make it their own.

Contemporary by nature and minimalist in design, All Fenix sports-luxe separates are an effortless marriage of sophistication and practicality. High performance fabrics are set in monochromatic colour-ways, while neutral hues are offset by playful prints. Time-honoured techniques are applied to each piece to ensure unparalleled comfort. Perforated panels offer enhanced ventilation, moisture-wicking fabrics with four-way stretch keep you cool and dry for longer, elasticised waistbands and compression fits make you feel secure, and use of flat-locked seams to reduce chafing.

Their new active line is made from recycled polyester (aka old clothing) and repurposed into new fibre without the use of petroleum.

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