Designed and based in Los Angeles, California, Beach Riot was founded as a swimwear company by Nicole Hanriot who grew up in an "action sports world," loving the beach and swimwear. From there, Beach Riot began offering activewear to take its customer from the beach to the streets. The Beach Riot babe is a new wave feminist; a stunning rebel who lives life to the fullest and colors outside the lines. A boss babe by day and a party rioter by night the BR Babe has it all. Her style is modern and unapologetically bold, yet always effortlessly chic. A babe on the go, she sweats her heart out in style and follows up her workout with a champagne brunch with her squad.

Majority items are Made in USA with few items imported depending on fabrics.